A video news release is raw tv footage, expertly shot, distributed free of charge to broadcasters on behalf of a client.The stations can edit this material quickly and easily. Inevitably, newsgathering resources are strictly limited. This means that a station cannot cover all the interesting stories
occurring each day in its area. Even if your event attracts the attention of a reporter, the newsdesk may not have a film crew available to cover it.

A VNR is the solution. It allows the journalist to broadcast a superb report without the expense, time, and trouble of having to film the story. Sometimes the tv company’s library can provide background pictures, but they can be old and tired, and this footage may not contain enough editing shots (called “cutaways”) to allow the journalist to produce the kind of edited report the story deserves.

In this case, a VNR can be a real help in giving the reporter exactly what s/he needs to produce a visually and exciting accurate report. The big advantage for clients is that they can approve the material before it is distributed, to ensure that the pictures and interview extracts conform to the organisation’s image.

Arnold Broadcast’s consultants maintain top–level links with tv stations, so we can ensure that your material gets to exactly the right people to air your story. Our personal contacts with fellow industry professionals in senior positions are second to none. We have a 100 per cent success rate in placing VNRs — because, unlike others, we only accept assignments which have a good chance of success. Our reputation is your guarantee.

Control your tv image with a video news release from Arnold Broadcast.